MARKETING URBANISM

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كثيرًا ما تُقاس نجاح الوجهات السياحية بعدد الزوار. لكن، ماذا يحدث عندما يتحول هذا النجاح العددي إلى هَدَمٍ للهوية التي جذبت الزوار في المقام...

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استثمر بذكاء

الريتونولوجي: العلم الذي يقرأ ذاكرة الأماكن ويصمم عواطف المدن وأثر ذلك على التسويق المكاني

MARKETING URBANISM

في عصر التماثل الحضري، حيث تبدأ المدن في التشابه، يبرز علم الريتونولوجي كأداة ثورية لفك شفرة الذاكرة العاطفية للأماكن، وإعادة تصميم هويتها...

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التسويق المكانى

الاكتفاء الذاتي في المعادن النادرة: بين تعزيز السيادة الوطنية وإعادة تشكيل الاستراتيجيات التسويقية للمدن والدول

MARKETING URBANISM

في عالم تتشابك فيه المصالح وتتصارع فيه القوى الكبرى، أصبحت سلاسل إمداد المعادن النادرة بمثابة شريان الحياة للاقتصادات الحديثة. والسعي نحو ...

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